Durex submission for the New Blood Talent Awards2020
What’s the challenge?
Disabled people have and enjoy sex, yet are often not seen as sexual beings, in some cases even being excluded from sexual education at a young age, which further marginalises this community and excludes them from having a fulfilling sex life.
This is for many reasons:
• There’s a misconception around the physical ability to have sex being key to enjoyment
• Sex can be narrowly defined as penetration (sometimes unavailable to disabled people)
• There’s a lack of respresentation of disabled people (including neurodiversity) in sexual wellness advertising/dialogue.
Help Durex bridge this perceived gap between disability and sexuality with a campaign that empowers disabled people, and challenges people’s preconceptions and stigmas.
